Hyperlocal New Media

Our own projects
from 1.09.2010 to 12.01.2012





We launched our own new hyperlocal media in

Since that time we have published more than 3,856 publications as well as brought together a great number of townspeople, young entrepreneurs, public men, creative professionals and media people around this project. Moreover, we have had a chance to work with one of the best editors in the country. People talk about us in Voronezh, Moscow, England, USA. We are visited as the city explorers and regularly invited to create the city guides and review publications. We create the advertising design together with МТС, Fujifilm, Red Bull, Samsung.

For about 80,000 unique followers all over the world (half of them from Voronezh) follow every month.

Form the city image in the eyes of its citizens and visitors.
Mission of project

In order to start up, Manufactura has:

  • developed the site and editor toolkit for content management;
  • developed the main criteria of editorial policy;
  • put together the team of professionals and trained them to create content.


We used to live in the context described below:

  1. the existing media formed the public image of Voronezh as the city where ‘drunk policemen kill the pensioners throwing the flaming kittens into the windows of head-falsies that move off the road’ (exaggerated);
  2. we observed the runoff of creative class from the city to Moscow or abroad, and otherwise, the bright stories of city businessmen that inspired to stay;
  3. federal advertising campaigns looked for the new qualitative media in the regions to realize the advertizing projects.

We realized that if we do not do this, then somebody else will create

They are probably the first regional edition, which is highly competitive with the capital ones in its picture.
The Vilage, Look At Media, popular online magazine about Moscow urban life.

Here are several interesting publications for review:



Our mission that consists in the forming of city image in the opinion of its residents and visitors is reflected in the slogan ‘Love Voronezh, Moscow will wait’. According to urban specialist Sviatoslav Murunov, this slogan has expressed the hurt of the most non-capital cities of the country.

The mission helped us develop the tough editorial policy. Moreover, that is what singles us out among other city media.

The website, a cross between Time Out and Dazed and Confused magazines, publishes articles about the best places to eat and the lifestyles of the local beau monde as well as meatier think-pieces. What sets Downtown apart is its arguably loftier goal: to stem the migration of the city’s creatives by inspiring them to stay local.
The Сalvert Journal, London-based online guide to the contemporary culture of the New East.

2. HYPERLOCALITY is a hyperlocal project. Here are three features of this project:

  • about city: we write only about things that happen within the city but not beyond its borders even if such information attracts more followers;
  • for city residents: we are focused on the interests of city residents and write just for them. Moreover, we are sure that 50% of followers, who are not from Voronezh, follow us for this reason;
  • through the eyes of city residents: our team completely consists of the local residents.


"Argue, rebel and think for yourself"

Kseniya Kamynina, Editor

We are not afraid to try something new, change, draw the attention of followers in the unexpected ways and remove them from the context of the settle course of time. Have something done beyond the stereotypes is a perfect method to make a name and draw attention. We actively used such method at early stages.

There are some examples of such publications and special projects from the right.


We are constantly striving to improve the quality of our publications looking for the new formats. For this purpose we invite the editors of other editions to cooperate with us.


We bring together the city community organizing the events for our followers and clients: lately plays an ever increasing role of the city trend setter.
Eduard Boiakov, cultural specialist, ‘Praktika’ stage director, originator of Gold Mask, principal of Voronezh Academy of Arts.

Contact us in any way that is convenient for you and we will define the reasons why the startup of your media with our help is the optimal in terms of value for money:

call us at +49 160 5334487

email us at HELLO@FACTORY.MN

Project team
Denis Pavlov
Dmitriy Provotorov
Art Director
Aleksey Bolokh
Chief Editor
Lidiya Starkovskaya
Business Director
Dmitriy Sidorov
Yuriy Fayko
Easybank app for personal finance management. Add a new purchase in just 3 taps and the app will automatically geotag it.
VC.RU about EasybankVC.RU about Easybank
Manufactura challenged other web design studios from Voronezh. about VORONEZH DRIBBBLE about VORONEZH DRIBBBLE SHOWDOWN
One logo is not enough to do the job, but a good logo is always better than a bad one. This one is good. As the saying goes, a journey of a thousand miles begins with a single step.
Erken Kagarov in Art. Lebedev Studio Business LynchErken Kagarov in Art. Lebedev Studio Business Lynch
Предыдущий проект
Mobile apps
Your Assistent in Choosing the Right Closing Size
Предыдущий проект
Mobile apps
Monetization of online media via  iOS и Android mobile apps